TBWA\Zurich will be leading active for Coop in 2019
After a very discreet pitch in the summer, it is now official: TBWA\Zurich has secured a relevant mandate from Coop starting in 2019.
After TBWA\Zurich worked for the Basel-based retailer until 2005, the new assignment at Seefeldstrasse should be a great pleasure. After all, with various sub-brands and numerous online and offline campaigns, Coop is one of the most diverse advertisers in Switzerland. However, both the agency and Coop are keeping quiet about the exact scope of the collaboration for the time being.
