Kids reinterprets Swisscom culture and collaboration
Swisscom's marketing and communications department is reorganizing and moving from a traditional structure to an agile collaboration model. The Kids agency has accompanied the team through this transformation and supported them in establishing a new culture of collaboration that can have a long-term impact.
From a traditional organizational structure, Swisscom's marketing and communications department reorganized itself in 2018 and is now set up according to agile principles. This change brings not only process-oriented but especially cultural challenges. Because in an agile system with constantly changing teams, the motivation of employees and the success of the organization depend even more on the way they work together. Kids, a Berlin-based agency specializing in Culture & Process Design, which is opening an office in Switzerland in 2019, has accompanied Swisscom's 80-strong department through this change process and developed tools for the team that strengthen collaboration in this new system.
For the project, Kids used the Think - Teach - Guide approach. Working closely with Swisscom's core team, the agency developed tools tailored to the marketing and communications departments to help the teams work together more effectively. These tools, as well as the new way of working together, were then delivered to the teams in the form of inspirational workshops. During the support phase, feedback was gathered from the teams and the tools were optimized to guarantee acceptance in the long term.
"You can't change an organization without taking people on that journey. The kids' highly people-focused approach has refreshed not only the way we work together but also our culture," says Achill Prakash, Head of Marketing and Brand Communications at Swisscom.
Responsible at Swisscom: Achill Prakash (Head of Marketing and Brand Communications), Liza Engel-Lambert (Head of Planning & Resources), Maja Ebner (Culture Ambassador), Julia Friedl (Agile Developer), Stefanie König (Learning Developer) , Fabia Bigler (Chapter Owner Agile), Sascha Rüttimann (Skill Developer)
