APG|SGA wins bid to market 200 poster sites in Zug
In early December 2018, the City of Zug published its decision regarding the «Call for Bids for Billboard Advertising on Public Land in the City of Zug.» APG|SGA was awarded the contract for the exclusive right to market approximately 200 billboard advertising spaces and thus remains the clear No. 1 in the cantonal capital.
With its market development concept and references, APGISGA submitted the most competitive offer for the tender by the city of Zug and was able to win the contract. The new contract will begin on July 1, 2019 for a period of 7.5 years.
In mid-August 2018, the city of Zug launched a tender for a total of four lots. The largest and most important lot included around 200 poster advertising sites in the F4, F200 and F12 formats and was awarded to APGISGA. In addition, APG|SGA will continue to handle and manage the billposting for Zug's cultural institutions as a service.
With the 202 existing backlit or glued panels on private land and SBB sites, as well as the 200 poster advertising sites on public land, the market leader will continue to offer its customers a fully rounded range of services in the future, which is constantly being expanded and optimized. This also includes the digital offering, which already includes two Rail eBoards in prime locations on the SBB site at Zug station.
