Zenith wins global media account from Lactalis
Zenith has won the global pitch for the consolidated media business of the dairy products group Lactalis and is now the Master Agency Partner, responsible for 75 percent of Lactalis' markets.
With the win, Zenith retains all existing markets in EMEA, APAC and Latin America and takes on 11 new markets, including Canada, the UK and the US. In Switzerland, Lactalis was already a Zenith client before the pitch, and here the account was successfully defended. "Our trustful cooperation over the past years and our convincing contribution to this pitch certainly played a small part in achieving this global success," commented Beat Krebs, CEO of Zenith in Switzerland.
Lactalis is a global leader in the dairy industry, with leading local dairy brands in each of its markets. The Group is the number one cheese producer in the world and the European market leader in milk, butter and cream consumption. As Master Agency Partner, Zenith will have primary responsibility for Media.
Global coordination is handled through the London headquarters. Zenith is now working with Lactalis both centrally and locally to achieve the company's growth objectives. Vittorio Bonori, Global Brand President of Zenith, commented, "We are delighted to become a Master Agency Partner of Lactalis. This is a testament to our strong relationship with Lactalis and Zenith's approach to driving business growth as an ROI agency."
