Heads with employer branding for ZVV security guards
Heads was commissioned by the ZVV to reinforce the security staff’s sense of identity as warm and welcoming hosts and, in a second step, supported Securitas’ recruitment efforts.
Recruiting security personnel for the ZVV network is not easy, as the tasks, working hours and workload demand a lot from the operatives. But as representative surveys show, the "Sidis" - as security guards call themselves - are extremely appreciated by the population. And this also applies to young passengers on their way home at night.
The results include an employer branding film and social media clips. They make the importance and attractiveness of the job comprehensible and show that the "Sidis" are there for much more than most passengers assume.
Responsible at ZVV: Lukas Tenger (Head of Marketing), Peter Schilde (Marketing), David Scheidegger (Marketing). Responsible at Securitas: Reto Oberholzer (Head of Department Regional Head Office Zurich), Christoph Schloss (Head of Marketing & Leadership Regional Head Office Zurich). Responsible at Heads: Ralph Hermann (consulting), Galina Helbling (consulting). Responsible at Addictive Films: Stephan Christen (film production)
