Germany: Advertisers believe in the iPad
Advertisers in Germany apparently believe in the iPad, as a survey by the media agency Initiative shows. 83% of decision-makers in companies believe that the Apple device will establish itself on the market and around 73% intend to advertise on the flat computer in the future.
40 percent of respondents were even convinced that the iPad will become a mass product. According to Kress.de, three relevant characteristics of the iPad as an advertising medium emerged from the survey. 79% of advertisers value it for interaction with their customers. 60 percent believe they can position their company and brand as innovative and modern. 50 percent believe in the device as a direct sales channel. 85 percent of those surveyed by Initiative also believe that printed newspapers and magazines and their digital counterparts will be used equally in the future. Interestingly, around half of those surveyed use an iPad, while the other half have not yet had any contact with the device. And only twelve percent own one themselves.
