Christmas à la Swisscom
Swisscom advertises Christmas offers without the typical Christmas hoopla.
The Christmas season is enormously important for retailers and is heavily played with by all suppliers - with the result that consumers are virtually inundated with Christmas offers. In addition, the same clichés such as chlice, angels, Christmas trees and snow are brought out every year to draw attention to the offers. And so everything sinks into a uniform Christmas monotony.
Swisscom is choosing a different path this year. "In the contemplative battle for Christmas business, we want to impress with no-frills high quality. In this way, we generate more power for our offers," says Achill Prakash, Head of Marketing and Brand Communications at Swisscom.
The gracefully and festively staged images show the individual products on top of high-quality gift boxes, which each form the pedestal for one of many top offers. And as befits Christmas, everything has been lovingly handcrafted and photographed in a warm Christmas light.
The campaign will primarily be seen outdoors, online and on social media.
Responsible agency: Home Zurich. Photography: David Willen. Media Planning: Mediaschneider, Zurich.
