Blick overtakes Izzy in the Storyclash ranking
After a weak September, Swiss media companies are performing strongly again in October. Several changes are taking shape among the top performers.
View grew strongly in October, overtaking its in-house competitor Izzy thanks to an increase of 41%. Since Evening view also increased its interactions by 31 percent, Ringier's top quartet continues to remain among themselves. However 20 minutes to pick up speed again and sits Evening view thanks to an increase of 38 percent. 20 minutes remains the leader on Facebook, with 624,250 interactions in October, the best figure of all Swiss media - although the wafer-thin lead over main competitor View only just 602 interactions.
Back in the top 15 is LikeMag. Following the discontinuation of the full-service digital marketing department LikeMag Media House in the middle of the year, the Like and Share medium is picking up speed again, climbing ten places to 12th place.
Also new in the top 10 Zaronews on. The right-wing portal offers readers "background information on topics that are kept secret from citizens in the mainstream" and primarily uses Facebook on social media.
NZZ scores with old article, Swissinfo multilingual
Speaking of the right, the NZZ scored highly in the articles section with a report on the ultra-right politician Jair Bolsonaro. The article published in February "Brazil's racist clean man" was a gloomy foreboding - Jair Bolsonaro is now (relatively) firmly in presidential office. The election has probably given the article an unexpected comeback.
Swissinfo makes it into the top 10 shared articles with two articles in Arabic, two in Italian and one in English. Swissinfo increased its total interactions by 63% compared to the previous month and is now back in the top 10 of the media ranking (9th place).
The top images are firmly in the hands of the site Schwiizchiste - with one exception: Evening view takes first place with the letter combinations that readers never seem to get tired of.
The top videos, in turn, are dominated by the Ringier media Izzy and Evening view - also with one exception: The posting of the month succeeds 20minutes.ch. A video shows a street dancer skillfully imitating Michael Jackson.
The Austrian start-up Storyclash records social interaction with media content. Every month, the Social News Ranking shows which media providers performed how and which were the posts with the most interactions. Werbewoche publishes the Swiss ranking exclusively. (hae)
