Maxomedia: Free songs for Gleis7.ch members

Maxomedia has launched the Travelsong for Gleis7.ch, SBB's youth portal. Every Friday, users can download a current Sony Music hit from the site for 77 credits. Gleis7.ch users receive credits by regularly surfing the platform. The community decides which of three songs will become the weekly travel song via online voting. An integrated video player also shows the clip of the current hit. According to a Maxomedia press release, the service is intended to motivate the young target group to visit the platform on a regular basis.
The travel song is advertised in PR articles in free newspapers and in the Gleis7 subscription supplement. Online, the Gleis7.ch newsletter and banners on Sbb.ch will draw attention to the offer. The Travelsong logo will also appear on Sony Music's artist fan pages.