Management buyout: Business unit managers take over trade marketing activities
Over the past five years, M-Industrie’s Trade Marketing Intelligence (TMI) division has evolved from a small startup into a fully-fledged business unit. To enable TMI to continue growing and expand its customer base beyond Migros, the two division heads are taking over TMI’s operations as part of a management buyout. Migros remains a strategic partner.
Trade Marketing Intelligence (TMI) was founded in 2014 as an in-house promotional service provider for M-Industry. Under the management of Markus Wanner, the division has developed into a self-supporting business unit. TMI's customers now include companies from the entire Migros Group - and increasingly also outside Migros. The management buyout by the current TMI division heads Markus Wanner and Nicolas Schibler provides the ideal basis for TMI's further growth. "As an independent company, we are more agile in the market and can acquire customers outside Migros more flexibly," says Markus Wanner. TMI will be legally transformed into a public limited company on January 1, 2019. Migros will retain a minority stake in Trade Marketing Intelligence as a strategic partner. All employees will be taken on by the newly founded public limited company.
