Aids-Hilfe Schweiz and TKF take action against discrimination of Aids patients
Emojis are taking center stage in the campaign launched by Aids-Hilfe Schweiz in late November to combat fear, prejudice, and discrimination and to promote understanding and compassion toward people living with HIV.
Every year on December 1, World Aids Day raises awareness of HIV/Aids. The aim of Aids-Hilfe Schweiz and its agency TKF Kommunikation und Design is to raise awareness in a positive, sympathetic and relaxed way, without threatening or moralizing. Emojis are used to combat fear, prejudice and discrimination against HIV-positive people and to promote compassion and understanding. As poster motifs and as a movie.
The campaign with three subjects will be shown on advertisements, digital screens and posters from the end of November 2018.
Responsible at Aids-Hilfe Schweiz: Andreas Lehner (Managing Director), Fabienne Tschanz (Project Manager). Responsible at TKF: Alexander Fürer, Tim Stockmar, Matthias Eberle (creation) and Sandra Sigrist (consulting).
