Prostate cancer: The Cancer League breaks a taboo
MetaDesign developed and implemented the current prostate cancer campaign for the Cancer League. In the familiar direct style, the campaign draws attention to the topic and at the same time launches an appeal for donations.
In Switzerland, 6100 men are diagnosed with prostate cancer every year - making it the most common type of cancer in men. Men over 50 are particularly affected, according to a statement by the Cancer League.
With the current awareness campaign on the subject of prostate cancer, the Cancer League, together with MetaDesign, is showing that cancer is a reality. At the same time, the campaign draws attention to the Krebsliga's field of activity: from prevention and early detection to counseling, support and research funding, the organization plays a leading role. On the landing page Krebsliga.ch/prostate-cancer information can be found.
Flavia Nicolai, head of marketing at the Swiss Cancer League, comments: "With MetaDesign, we have a partner at our side who understands how to communicate all our topics directly and with dignity."
