Matter & Gretener continues to promote natural gas
The Zurich-based advertising agency Matter & Gretener has developed additional advertising campaigns for natural gas. These include TV commercials and print ads, as well as advertorials.
The Zurich advertising agency Matter & Gretener has developed further advertising measures for natural gas. On the one hand, TV commercials and advertisements have been created, and on the other, publicity reports are being used.
The Zurich agency's campaign for natural gas is entering its second round. Once again, the ecological and economic advantages of natural gas are emphasized. There are two levels of communication: Broadcast with TV commercials, advertisements and rail posters as well as narrowcast with banners and small ads for investors, which are placed in the real estate sections of newspapers. Publicity reports in interview form are also used.
Responsible at the Swiss Gas Industry Association: Urs Zeller (Head of Marketing), Daniel Bissig (Head of Advertising). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Karin Beerli (Art Direction), Marcus Gretener, Jochen Hennecke (Consulting); Photography Advertisements: Stefan Minder, Zurich; Photography Publication Reports: Markus Bühler-Rasom, Zurich.
The Zurich agency's campaign for natural gas is entering its second round. Once again, the ecological and economic advantages of natural gas are emphasized. There are two levels of communication: Broadcast with TV commercials, advertisements and rail posters as well as narrowcast with banners and small ads for investors, which are placed in the real estate sections of newspapers. Publicity reports in interview form are also used.
Responsible at the Swiss Gas Industry Association: Urs Zeller (Head of Marketing), Daniel Bissig (Head of Advertising). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Karin Beerli (Art Direction), Marcus Gretener, Jochen Hennecke (Consulting); Photography Advertisements: Stefan Minder, Zurich; Photography Publication Reports: Markus Bühler-Rasom, Zurich.
