Migros launches horn cow brand

This is reported by the Switzerland at the weekend in its current issue. The cheese registered in the trademark register is said to be a new Appenzeller cheese, which is scheduled to arrive in Migros stores at the end of November.

The retailer is taking advantage of the popularity that the horn cow initiative has gained. The initiative aims to ensure that farmers who forego dehorning their cows are financially rewarded. Currently, only about 10 percent of Swiss cows are allowed to keep their horns. Experts believe that the horn is an important body part for the physical and social well-being of cows and that dehorning calves is a painful procedure.

Arguments that are heard by the Swiss population - the horned cow initiative has good chances at the ballot box, according to polls. Initiator Armin Capaul has initiated a discussion that until recently only took place in animal welfare circles.

Horn cow milk also at Coop

However, the fact that consumers can buy products from horned cows is not new. For example, the Demeter label has always used only milk from cows with horns. Since fall 2016, Demeter products have been offered not only in health food stores, but also in 120 Coop stores. According to a spokeswoman, the range is to be continuously expanded. The sales figures are stable. One of the reasons why they are not rising sharply is that the supply of Demeter milk is limited and the shelves are therefore often sold out.

However, the label "Hornkuh-Käse Switzerland" will be looked for in vain at Coop - the brand now officially belongs to Migros. As Schweiz am Wochende writes, no opposition was received against the trademark protection. (hae)