WWp Plakatwerbung and Baracom join forces and establish joint venture
WWp Plakatwerbung and Baracom have decided to jointly market their out-of-home offerings through a joint venture. The analog portfolio thus comprises a total of nearly 800 street billboard locations in German-speaking Switzerland.
Walter Wirth, founder and Managing Director of WWp, is delighted about the collaboration: "With Baracom, we have gained a competent and reliable partner. Thanks to the joint venture, we will be able to provide our customers and partners with an even more attractive range of F12 and F200 analog billboards."
From January 2019, the entire inventory of the two providers in German-speaking Switzerland will be available and bookable on one platform. Furthermore, as part of further development and a consistent quality offensive, cooperation in the media planning tool "SPR+ Expert" was agreed from the update of the tool in December 2018.
"We are convinced that, together with WWp, we can offer our market partners real added value thanks to our many years of experience and our passion for posters, as well as our own planning tool and our high level of flexibility," says Philipp Bühlmann, Managing Director of Baracom.
