With Google Maps and drone to the image concept for Zurich business law firm
The branding agency Scholtysik & Partner is developing a new visual language for Thouvenin Rechtsanwälte. Using Google Maps, the agency identifies real-world visual compositions, which are then photographed using a drone.
An area of over 90 square kilometers is the starting point for the "Zurich Birdview" concept. In several days of research on Google Maps satellite images, the Scholtysik & Partner design team and photographer Daniel Hager identify a total of twelve locations. Hager takes the drone shots mainly in the early hours of the morning. The resulting images will become the nucleus of Thouvenin Rechtsanwälte's new brand identity and are intended to differentiate the firm from the competition. The sharp view from above is intended to reflect the entrepreneurial foresight as well as the analytical clarity and regional roots of the Zurich commercial law firm. The designer and photographer have made every effort to create a realization of artistic quality.
Design as a competitive advantage
According to Lukas Staudenmann, co-owner and client manager at Scholtysik & Partner, many law firms, especially the large international law firms, have now recognized the value of a consistently managed brand. Nevertheless, according to Staudenmann, awareness of differentiating design is still remarkably underdeveloped. The agency was able to show the law firm that this is precisely where an opportunity lies and that Thouvenin Rechtsanwälte can successfully stand out in a tight market.
The website redesign designed and implemented by Scholtysik & Partner is based on existing content and continues established CD elements such as color tiles. The "Zurich Birdview" motifs form the dominant design feature and run as a common thread through the otherwise emphatically simple and clear website.
