Pleon C-Matrix Group: New CEO and admission to the BPRA
The Pleon C-Matrix Group has become a new member of the Association of Public Relations Agencies of Switzerland (BPRA) and has appointed Alexander Fink as its new CEO.
The Pleon C-Matrix Group, the Swiss organization of the European communications consultancy Pleon, is a new member of the Association of Public Relations Agencies in Switzerland (BPRA) and has a new CEO in Alexander Fink.
At its meeting on Wednesday, the BPRA's general meeting decided to admit Pleon C-Matrix to its association with immediate effect. After the agency left the association at the time of its name change to C-Matrix Group, Pleon C-Matrix Group reapplied for membership at the end of last year.
In addition to joining the BPRA, the agency is also reorganizing its management. Alexander Fink will take over the role of CEO with effect from the second quarter. Fink has worked for Pleon in various management positions since 2001. He joined Pleon C-Matrix in Zurich as a partner in January 2007.
At its meeting on Wednesday, the BPRA's general meeting decided to admit Pleon C-Matrix to its association with immediate effect. After the agency left the association at the time of its name change to C-Matrix Group, Pleon C-Matrix Group reapplied for membership at the end of last year.
In addition to joining the BPRA, the agency is also reorganizing its management. Alexander Fink will take over the role of CEO with effect from the second quarter. Fink has worked for Pleon in various management positions since 2001. He joined Pleon C-Matrix in Zurich as a partner in January 2007.
