Ruf Lanz continues the Ex Libris campaign
A year ago, Ex Libris launched its new campaign for its book collection, created by Ruf Lanz. Now comes the next chapter.
Six million books can be ordered at low prices on Exlibris.ch. In addition, home delivery is free of postage throughout Switzerland. "More book for the money" was therefore the message of Ruf Lanz's campaign. It was dramatized by surprisingly expanding well-known book titles (Werbewoche.ch reported).
According to Oona Grauers, Head of Marketing & Communications at Ex Libris, the pointed appearance "ensured positive reactions from the public, increased brand awareness and thus more orders". In addition, the campaign won several awards.
Reason enough to write the next chapter and continue the campaign with new subjects. The main medium will again be posters throughout German-speaking Switzerland. They are flanked by advertisements in the NZZ supplement "Bücher am Sonntag" and targeted online measures.
Responsible at Ex Libris: Oona Grauers (Head of Marketing & Communications), Corinne Niklaus (Content Manager), Romina Huizing (Graphic Designer), Joana Schüpfer (Marketing & Online Manager), Martina Hartmann (Marketing Assistant). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Dave Schellenberg (Art Direction), Christian Stüdi (Text), Armin Arnold (DTP), Anita Roth, Marc Gooch (Consulting) Media: The Generation Media (Petra Kreussler).
