Budget win: Agence Trio advertises new for Moyard
Furniture manufacturer Moyard has awarded its entire global communications budget to Lausanne-based agency Agence Trio. The first works have now been produced.
The furniture manufacturer Moyard has awarded its entire global communications budget to the Lausanne agency Agence Trio. In order to redefine the brand's image and increase brand awareness, Trio has now opted for a hybrid of modernity and antiquity for its first advertising measures. Classically elegant and yet extremely surprising was the motto.
The result is three subjects that are intended to inspire not only the eye but also the mind, as the agency writes in a press release on Thursday. The subjects can be seen in the press and on posters.
Responsible at Moyard SA: Jean Winkler, Mathieu Winkler. Responsible at Agence Trio: Guido Masson (CD), Jérôme Bardin (graphics), Sabine Dufaux (strategy and media planning).
The result is three subjects that are intended to inspire not only the eye but also the mind, as the agency writes in a press release on Thursday. The subjects can be seen in the press and on posters.
Responsible at Moyard SA: Jean Winkler, Mathieu Winkler. Responsible at Agence Trio: Guido Masson (CD), Jérôme Bardin (graphics), Sabine Dufaux (strategy and media planning).
