All good things come in twos: new sympathy campaign for Zugerland Transport Services
After James launched the successful product campaign "Du bist, wie du fährst" for the tariff association in 2017, James was commissioned to develop the new sympathy campaign for Zugerland Verkehrsbetriebe.
The aim of the campaign is to promote public transport and all its benefits in an authentic, humorous and, above all, likeable way. James took this literally. Accordingly, the campaign always works with well-known idioms and a motif that embodies the respective Zuger interpretation in terms of content. "The campaign approach convinced us right from the start, as it adequately showcases our company, our services and, in particular, the people in the region," says Sonya Hausherr, Head of Marketing. How, for example, the phrase "age before beauty" is creatively brought to life can now be discovered on numerous posters, advertisements in various print media and online. The company "Elektrische Strassenbahn im Kanton Zug" changed its name to Zugerland Verkehrsbetriebe in 1951. Today, the company transports an average of 75,000 customers every day in the cantons of Zug, Zurich, Schwyz and Aargau with over 100 buses.
