Scatter plan: Nivea products launched into space
Nivea launched the new product line "Nivea for Men Silver Protect". Streuplan realized a poster campaign for this.
The posters focus on the products. The aim is to make the technological leap clear. For example, the Nivea products are sent into space.
Responsible at Beiersdorf: Daniel Münster (Group Brand Manager), Lukas Bucheli (Brand Manager). Responsible at Streuplan: Christoph Oertli (overall responsibility), Caroline Schmid (AD), Sabrina Hardegger (consulting), Hans-Jörg F. Walter (photography).
