Remains everything different

Good remains good. Even if the surroundings change, the design moves with the times and in the end only the core is actually identical to the original product. When pasta was invented in the twelfth century, the ingredients were also flour, water, eggs and salt. Otherwise, what came out of it probably didn't have much in common with the whole pasta culture as it is celebrated today in all its variations.

Even with the Toyota Corolla, one wonders what the latest model still has in common with its predecessors of past decades. The brand, the name and what car manufacturers like to call DNA, because there's not much else left.

Saatchi & Saatchi has packaged the topic in light-hearted commercials. "Nothing changes, except everything" is the claim of the successful campaign. (hae)

This can also be demonstrated using the example of jeans:

...and of course the example of the Corolla itself: