Advertising campaign to ensure more satisfied and new UPC customers
The new CEO of cable network operator UPC, Severina Pascu of Romania, wants to increase satisfaction among existing customers while also attracting new ones.
To implement this strategy, the company plans to invest significant funds in the coming months and launch an advertising offensive, as Pascu told AWP on Wednesday on the sidelines of an event. According to the statement, the primary goal is to retain existing customers. "But of course we also want to attract new customers, so we are driving a dual strategy," she said. To that end, a promotional campaign is to be launched at the end of October, she said. "Our goal is to return to the growth path."
To attract new customers, UPC is also expanding its offering and infrastructure. For example, the telecom provider is launching a new product with a set-top box that can be controlled by voice and brings television to mobile devices. "We see considerable investments in the next few years in IT systems and the digitalization of our services," Pascu said of the infrastructure expansion, without giving more specifics on the size of the investments.
Pascu did not want to comment on the question of a possible merger with a competitor. The head of the parent company Liberty Global, Mike Fries, had recently said that Sunrise could be a possible partner. (SDA)
