SFLB: Getting through everyday life with Sanello despite bladder weakness
The creatives at Spillmann/Felser/Leo Burnett have created a new campaign for Sanello. It aims to show that the service center is the ideal partner for staying independent and in the middle of life despite bladder weakness.
The campaign addresses what those affected often wish for: To be able to leave their familiar life in a hurry through longed-for emergency exits. After all, bladder weakness is still a taboo subject in our society. Advertisements, an image brochure, a flyer and a completely revised website were created. All measures are now in use.
Responsible at Sanello: Mathias Weber (Head of Sales Homecare), Edeltraud Bernardini (Homecare Service Manager). Responsible at Spillmann/Felser/Leo Burnett: Moritz Stillhard, Oli Kreienbühl (AD), Katja Wölfel (text), Patrick Suter, Martin Spillmann (CD), Ivana Giannakis, Pam Hügli (consulting), Sabine Bechtel (art buying); photo: Holger Pooten; responsible at update AG/Internet implementation: Fabienne Widmer (project manager).
