Erdmannpeisker now shows legs - together with Ownbrown
Ownbrown is an international startup that designs and manufactures nude tights for Afro-Caribbean women. Erdmannpeisker created the brand identity.
Although the vast majority of women in the world are dark-skinned, there is only one major international brand that produces nude lingerie specifically for women of color. Young entrepreneur Nadine Ndjoko wants to change this with Ownbrown and is targeting the European market as a first step with the brand.
Erdmannpeisker's first step was to develop the positioning, name, claim and logo as well as the website and a press kit with an extensive fashion shoot, which soon found its way into international fashion blogs and fashion magazines.
Responsible at Ownbrown: Nadine Ndjoko (CEO and Marketing). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Patrik Fawer (AD), Jenny Ziörjen (AD and image editing), Gabriel Peisker and Patrik Fawer (photography).
