Cannes Lions: Special competition for place on shortlist announced

Cannes Lions and Youtube launch a special competition for young creatives. The winners will be the 38th group to be shortlisted for the Cannes Young Lions Film Competition. The aim of the competition is to produce a viral film within 48 hours, post it on Youtube and generate as many clicks as possible within a further two weeks. The competition will run from May 15 to 17 and June 1 respectively. The competition will be promoted for an international charity organization, the name of which will be announced at the beginning. A jury, which will take into account the creativity, the number of views and the ratings of the videos, will then select two winners. These will join together to form a team and compete together as the 38th group in the Young Lions Film category at Cannes Lions. Participants must be 28 or younger. Travel expenses and all other expenses will be covered by the festival.
All other info: http://www.youtube.com/canneslions