PRfact wins mandate for online style consultancy Zalon by Zalando
Effective immediately, PRfact is supporting the media and public relations work of Zalon by Zalando, the free online style advice service.
In addition to brand communication, the mandate primarily includes the launch of Zalon by Zalando in French-speaking Switzerland and further activities in the areas of below-the-line and influencer relations - from the idea (creation) to strategy and implementation in Switzerland. PRfact acts primarily as a contact for the press and influencers. Another fashion client from the company Zalando, which allows to further expand the agency expertise in the field of lifestyle / fashion.
The focus is on Zalon's service: simple online style advice or curated shopping. The following graphic shows how this works in individual steps.
