Draftfcb/Lowe Group: A moment of pleasure with Cailler Glacé
The Draftfcb/Lowe Group agency has launched a new campaign for its client, Nestlé Cailler. The agency created a new print ad for Cailler Glacé.
The agency Draftfcb/Lowe Group has realized a new campaign for its client Nestlé Cailler. Under the communication umbrella "Pur Chocolat - pure emotion", the advertisers created a new print motif for Cailler Glacé as part of a line extension. The ads have been on display throughout Switzerland since the beginning of April.
Responsible at Nestlé Switzerland: Marco Zanchi (Marketing Director Ice Cream), Grit Majewski (Brand Manager Ice Cream). Responsible at Draftfcb/Lowe Group, Wallisellen: Daniel Comte (Executive CD), Frédéric Nogier (AD), Ivan Madeo (text/concept), Stefan Näf (strategy), Gabrielle Lommel (consulting). Photography: Kuhn/Derron.
