The Energy Air audience dances its way onto the stage of the stars
Presenting partner Swisscom and Heimat Berlin got the Energy Air crowd in the mood with a special event. Thanks to an interactive installation, the audience danced more wildly than ever before.
40'000 visitors celebrated the big summer finale at the Stade de Suisse in Bern on September 08. The special feature of the action conceived by Heimat Berlin was that the dancers' movements were transformed into different fictional avatars in real time. With the help of an integrated Kinect camera, the movements were transmitted live to a 4 by 3 meter LED wall and created great excitement and unforgettable images among the visitors.
As a reminder and to share on their own social media channels, each individual received a short video of their avatar. There was also something to win: The best 50 dancers were rewarded with VIP tickets to the Swisscom XTRA Lounge, where they experienced an unforgettable evening.
Another highlight of the campaign: the best three dancers, transformed as avatars, danced their way onto the big stage of the stars and became part of the stage show during the surprise act Lo & Leduc. This not only gave the dancers goose bumps, but also offered the entire audience an XTRAmoment that only Swisscom can offer.
The production company Field.io took over the technical implementation in coordination with Heimat Berlin. The agency Aroma was responsible for the stage construction on site.
This interactive installation made not only the bravest dance but all who wanted to experience a unique moment.
