Publicis creates a new look for Interio's new designs
To make Interio a design brand for everyone, Publicis has developed a new strategic platform and refreshed the furniture store’s brand aesthetics.
"Good design at the best price" - that's Interio's new brand promise. This is also reflected in the product range, which has been expanded to include design brands such as Hay and Magis. In addition, exclusive furniture has been designed for the own-brand Edition Interio in collaborations with renowned designers such as Sebastian Wrong and Atelier Oi. In total, Interio is launching over 1,000 new products this fall. The right time to give the brand a new look.
The repositioning communication is based on a simple fundamental idea: people who are interested in design know best themselves what suits their style. They are the ones who bring design to life because they love it and combine it for themselves in their own way. In short: Interio's design is what you make of it.
This principle is also lived out in the campaigns. Here, a wide variety of people stage, arrange and organize Interio's designs entirely according to their taste. And because they make the brand what it is, their name is placed directly under the Interio logo.
While in a first phase the designers and their creations are still in the foreground, in a second wave other creatives get their turn. These include the French-Swiss photographers Moos-Tang, the set designer Sebastian Michelini, Studio Achermann and Tina Aich. Of course, Publicis did not miss the opportunity to stage a subject.
The first campaign will be seen throughout Switzerland starting in September with posters, DOOH, ads, banners and social ads.
Responsible at Interio: Roman Reichelt (Head of Marketing Communications), Roman Küng (Head of Marketing Communications Specialist Stores), Michel Keller (Head of Micasa & Interio), Carlos Friedrich (Head of Marketing Communications Micasa & Interio), Nadia Cappellin, Vanessa Heredia (Project Management Marketing Communications Interio), Philipp Marquard (Head of Media), Simone Blaser (Senior Project Manager Media). Responsible at Publicis Zurich: Michael Brauchli (Head of Art), Priska Meyer (Senior Art Director), Anatole Comte (Junior Art Director), Jan Theus (Graphics), David Lübke, Yannick Schaller (Text), Lucas Conte (Strategy), Matthias Koller (MD), Cathy Nyffenegger, Nuria Büchi, Stefania Bertolo Marong (Consulting), Thomas Wildberger (CEO). Stagings: Moos-Tang, Sébastien Michellini, Tina Aich, Studio Achermann, Publicis Zurich. Production: Tina Aich Productions, Prodigious, RTK.
