Bern Museum of Communication records record number of visitors
The new exhibition concept with communicators instead of supervisors is attracting significantly more visitors to the Bern Museum of Communication. In the first year after reopening, the museum counted over 50 percent more admissions - a record.
Since August 2017, a total of 120,227 people have flocked to the Museum of Communication, it writes in a press release. This is an increase of more than 50 percent compared to previous years (2015: around 74,000, 2014: around 77,000). This rush makes the Museum of Communication one of the largest museums in Bern.
Those responsible attribute the audience's success to the new concept: communicators "as flesh-and-blood hosts" invite visitors to talk to them, answer their questions, tell background stories and can unlock "special treats" in the exhibition (Werbewoche reported)
The museum had been rebuilt for a year before its reopening. During this time the house remained open with reduced
program accessible. The permanent exhibition in particular was renovated. A total of around 11 million Swiss francs was invested in the renovation of the former PTT museum. (pd / SDA / ank)
