TBWA\ wins pitch for new SBB family and youth marketing program
SBB has big things in store for TBWA\ Zurich. As part of a merger of the existing programs in children's and youth marketing of public transport (Ticki-Park, Magic Ticket and Gleis 7), a new marketing program is to be set up to address an even broader audience.
TBWA\, as the previous mandate holder for Magic Ticket, was thus not only able to defend the budget for the fourth time in 14 years, but even extended the mandate in the course of the pitch. The new program, whose name is still in development, will be developed under the leadership of TBWA\ together with UNIC, which is responsible for the front- and backend development.
