Creating worlds from words
Cavegnwerbung is once again designing the campaign for Edi. this year—and bringing those big images to life in people’s minds.
The Edi. is the official award for Swiss advertising and commissioned films and is regarded as the most important quality label. It is only won by those who understand the art of creating unforgettable film images from a simple idea. Outstanding directors turn the few words of a storyboard into a gripping, visually convincing film story.
Cavegnwerbung dramatizes this almost magical process by reducing unforgettable and famous Swiss commercials to their original idea. These simple sentences are implemented purely typographically in a mailing that is also reduced in form. And the mental movie starts immediately. Thanks to the directors who have created unforgettable movie worlds.
Responsible at Swissfilm Association: Rita Kovacs (Managing Director). Responsible at Cavegnwerbung: Markus Cavegn (Art Direction); Markus Rottmann (Text).
