Lowe makes driving pleasure visible for BMW

The Lowe agency has adapted the international launch campaign for the BMW Z4 to the Swiss market and implemented it cross-media for BMW. A work by South African artist Robin Rhode, which uses red, blue and yellow tire tracks to represent the driving pleasure of the new car, served the agency as the subject for the campaign. The motifs are used in direct mailings, on posters, in radio spots and at an expo at Zurich airport.
Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Roland Jäggi, Celine Dillier (AD), Boris Beuckmann (text), Rolf Jeger, Alessandra Ira, Christina Koch (consulting), Jasmin Keiser (DTP).