TBWA\Zurich and Tom Hänni create "Märliwelt" for SBB
After the successful launch of the family carriages in jungle look, the SBB relies on a new design for the long-distance double-decker train by Bombardier. TBWA\Zurich, together with illustrator Tom Hänni, created a new look for the "Märliwelt" theme.
With the new family carriage, SBB offers the little ones a new world of experience on rails. In the future, the fantastic fairy-tale world between St.Gallen and Geneva as well as on other InterCity lines will ensure astonished children's eyes.
The illustrations combine classic fairy tales, Swiss history and local legends to create a fantastic and colorful world. Already on the outside of the train, a dragon signals to the youngest passengers: This is the way to the fairy tale world.
However, this is not the end of the "Family Car" project for SBB. Further experience compartments with new themes are already being developed.
Responsible at SBB: Markus Förster (Project Manager). Responsible agency: TBWA\Zurich. Pixelfarm, Milani.
