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Media

Carl Hirschmann partially vindicated in federal court

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Job Change

Publicitas wins Denis Gheysen as new CEO for Switzerland

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Job Change

Sven Furrer new presenter at Teleclub

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MarKom

What actually is ... Offline Conversion Tracking?

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MarKom

Content, usability and community: the three triggers of customer experience

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MarKom

Generation Z wants more freedom instead of luxury

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MarKom

Measuring out-of-home media with beacon technology

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Commerce

Valencia communication creates vivid infographic

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Commerce

Fresh ideas for more customers in the online store

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Awards

Further shortlists for Jung von Matt/Limmat, Publicis and Wirz

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Campaigns

Y&R and PostFinance find: "No more collecting loyalty points!"

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Awards

Axel Eckstein's Insights from the Cannes Jury: Judging in Times of Algorithms

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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