"The mix of high practical relevance and top speakers was enormously beneficial," says Matthias Singer from the Swiss Farmers' Association, assessing the compact course "Social Media - Companies in Dialogue". In the course, the graduates dealt with the strategic and conceptual requirements for the successful use of social media. They expanded their skills in dealing with the most important platforms as well as in content and community management. They also learned how brand management, media relations, crisis communication, employer branding and campaigns work on social media. Finally, the participants learned how to critically examine the impact of social media and how to deal with internal company resistance when introducing dialog media. "The compact course on social media," said Peter Kaufmann from the Swiss Bankers Association, "was time well spent!"

Have completed:
 

• Birrer Susann, Head of Corporate Communications, Zurich City Police
• Fischer Sandro, Managing Director, Fischer's Sailing School Lucerne
• Hammer Trix, presenter, editor and social media manager, Swiss Football Association
• Kaufmann Peter, Research Associate, Swiss Bankers Association
• Miglioranza Nadia, Secretary, Vocational Trainer and Social Media, Bader Gastronomie & Consulting
• Schgör Patrizia, Advertising / Social Media, HOPPE AG
• Singer Matthias, Project Manager, Swiss Farmers' Union
• Dispute Sandra
• Wishes Peter, Content Master, Swiss Armed Forces

The next compact course Social Media Editor starts on March 6, 2015. In addition, the compact course Online Editor will be offered from February 20, 2015.
 

In the compact course "Social Media - Companies in Dialogue", the graduates dealt with the conceptual requirements for the successful use of social media. They expanded their skills in dealing with various platforms as well as in content and community management. They learned from professionals in the field how brand management, media relations, crisis communication, employer branding and campaigns work on social media. They also learned how to critically examine the impact of social media and how to deal with internal company resistance when introducing dialog media. The graduates wrote a practical paper in which they applied what they had learned to their working environment.

Have completed:
Monika Bailer Giuliani, owner and managing director of the PR and communications agency vademecom ag
Stéphanie Giovannini, communications specialist, texpertise
Sandra Müller, economics specialist, Lucerne Central and University Library
Anja Nöstler, Communication Manager, Government of Liechtenstein
Martina Ruoss, Head of Corporate Communications RVK
Barbara Stöckli, Director of Studies, MAZ Lucerne

Monika Bailer, Barbara Stöckli, Martina Ruoss, Christian Schenkel (Head of Studies), Sandra Müller, Anja Nöstler, Stéphanie Giovannini (from left to right)

 

Together with professionals, the participants learned how to strategically assess social media, plan appearances, embed dialog via social media in internal and external communication (also in crisis situations) and check the effects. Certificates from the Maz department for communications professionals were awarded to those who wrote a sophisticated concept paper. The "Compact Course Social Media - Companies in Dialog", which the Maz developed in cooperation with Bernet_PR, comprised 10 attendance days in about three months. The course was led by Frank Hänecke. The third run begins in March 2012 and lasts until June 2012.

Completed:
Julia Antoniou, ABZ Allgemeine Baugenossenschaft Zürich, Zurich
Regula Beetschen, Zühlke Engineering, Schlieren
Claudia Bosshardt, eloquent, Basel
Nadine Fieke, Stiftung Mercator Switzerland, Zurich
Karin Frei Dostal, Swiss. Bank Staff Association, Berne
Heike Freiberger, University of Basel, Basel Danica Gröhlich, Swisscom (Switzerland), Zurich
Brigitte Heinrich, Nettwerk, Lucerne Beat Jost, Zurich Cantonal Police, Zurich
Daniela P. Küng, Gadget, Zurich Reto Liniger, Angestellte Schweiz, Zurich
Sarah Nünlist, Die Schweizer Post, Berne Ruth Schmid-Iser, Leibstadt Nuclear Power Plant, Leibstadt
Patrick Stämpfli, YJOO Communications, St. Gallen
Daniel Stuber, EKAS, Fribourg Jörg Suter, FelderVogel, Lucerne
Uschi Tschannen, Task Line Tschannen, Seeberg
René Walker, Thömus Veloshop, Niederscherli