Comment on Werbewoche.ch!

What do you think of the language used in news reports on the radio, television, and in newspapers? Are value judgments, double meanings, and ambiguities out of place there? Or does Karl Lüönd go too far with his criticism of mere words?

What do you think of the language used in news reports on the radio, television, and in newspapers? Are value judgments, double meanings, and ambiguities out of place there? Or does Karl Lüönd go too far with his criticism of mere words?
The responsible particulate matter or the value of words

Comment on Werbewoche.ch!

What do you think of the «full-page classified ad» that Walker created for Amnesty International? Is the subject easily recognizable? Or might it actually go unnoticed among the other classified ads?

What do you think of the «full-page classified ad» that Walker created for Amnesty International? Is the subject easily recognizable? Or might it actually go unnoticed among the other classified ads?

Walker for Amnesty International: Full-page small ad realized

Leave a comment on Werbewoche.ch!

On Tuesday, the National Council rejected a motion submitted by Bruno Zuppiger (SVP/ZH) regarding advertising along highways and expressways. Advertising in this area remains prohibited, including political advertising on private property.

Comment on Werbewoche.ch!

Do the possibilities offered by the Internet actually make interpreting news more important to media professionals than gathering it? And what does that mean for the demands placed on Google, the online search engine most frequently used by journalists?

Comment on Werbewoche.ch!

What do you think of the Rebel campaign for Greenpeace?

Comment on Werbewoche.ch!

What do you think of the Canton of Thurgau’s marketing campaign? Are the apple-themed designs as „clever“ as promised?

Comment on Werbewoche.ch!

What do you think about a five percent increase in radio and television license fees?

More articles on the topic