Pressespiegel becomes the public organ of the Swiss Advertising Association
Going forward, the Mediaforum press review will regularly include press releases from the Swiss Advertising Association (SW). In a dedicated section within the press review, the Swiss Advertising Association (SW) provides information on issues related to fairness in commercial communication, continuing education, and matters concerning the political framework, particularly advertising bans.
In future, the Mediaforum press review will regularly include press releases from the Swiss Advertising Association SW. In an association window within the press review, Schweizer Werbung SW will provide information on topics relating to fairness in commercial communication, further training and issues relating to political framework conditions, in particular advertising bans. In addition, once a month there will be a report on the election of the "Communicator of the Month".
The association, which summarizes industry events in the media and communications sector on a weekly basis, represents the interests of advertising clients, communications agencies and advertising media. The association now has around 1000 members.
The association, which summarizes industry events in the media and communications sector on a weekly basis, represents the interests of advertising clients, communications agencies and advertising media. The association now has around 1000 members.
