The signing of the management contract between the publisher of Corriere del Ticino and Publicitas is an important commitment from Ticino to media marketing by Publicitas, according to a press release issued on Wednesday. This seamless business relationship is more than 100 years old and dates back to 1892. Publicitas will continue to market the 196,000-reader TreTopTicino advertising combination with Corriere del Ticino, LaRegioneTicino and Giornale del Popolo.

The publisher of Ticino's largest daily newspaper Corriere del Ticino and Publicitas are extending their long-standing partnership for advertising marketing until 2011. Publicitas will continue to market the 193,000-reader advertising combination Tre Top Ticino with Corriere del Ticino, La Regione Ticino and Giornale del Popolo. The signing of the management contract is already the second important commitment from the sunny canton to media marketing this year, writes Publicitas in a press release. As a new business model with new service packages for publishers is currently being developed, both sides were aiming for a rather short contract duration.
In the future, Lugano Publicitas branch manager Fabio Balmelli will focus on regional market development and on promoting the potential of the Ticino market and the Ticino daily newspapers in the national Swiss advertising market and northern Italy even more strongly, writes Publicitas in a press release on Wednesday. To this end, sales are to be expanded accordingly.