Zelebrand: New campaign for Gemini collective foundation
As part of an agency evaluation, Zelebrand International was awarded the contract to develop and implement a new omnichannel—
Communication campaign for the Gemini Collective Foundation. It also includes a video series.
Gemini offers companies attractive and flexible pension solutions. Whether it's a basic pension plan, a classic management solution or a 1e solution - the independent collective foundation, founded in 1977, provides support when it comes to occupational pension plans or individual investment issues. In order to further expand and strengthen brand awareness and trust among both corporate decision-makers and brokers, Zelebrand was commissioned to develop a long-term and differentiating campaign concept.
The focus is on the content and visual communication of the three decisive differentiating features of flexibility, transparency and independence. In order to dramatize these in a unique way, Zelebrand has made use of the insight contained in the name: Gemini means twins in Latin, i.e. duality, dialogue and also partnership. In the context of differentiation messages, Zelebrand says this means you can expect more from Gemini. More flexibility. More transparency. More independence. More security. And thus more is left over in old age.
Video series with managing director
The multichannel campaign will be rolled out starting in the fall. In addition to social media, animated digital banners and newsletters, print will also be used. The campaign will also be accompanied by a video series co-produced by the agency and the client, which will serve to demonstrate the campaign's value propositions and feature Gemini Foundation Board President Vital G. Stutz and CEO Bruno Marroni as the main protagonists.
Responsible at Gemini: Vital G. Stutz (President of the Foundation Board), Bruno Marroni (Managing Director), Benita Greiff (Head of Communications), Marianne Fassbind (Foundation Board/Strategic Communications). Responsible at Zelebrand International: Ralf Kostgeld (Founder/Creative Partner), Petar Dakovic (Founder/Managing Partner), Albert Trulls (Art Direction), ZI Retouching (Image Editing/Stock Photography).
