Vasataschröder and Markenfilm rely on AI for Pfister
Furniture retailer Pfister is relying on AI-supported visual worlds for the launch of its new campaign. In collaboration with the agency Vasataschröder and Markenfilm Schweiz, AI morphing assets are being created that challenge traditional production methods and create a new visual language.
The "Better Living" campaign focuses on sleep as the key to a better quality of life. In order to anchor the message early on, a series of dynamic AI morphing assets - images whose appearance is changed with the help of artificial intelligence - were developed.
"It's amazing how AI opens new doors for visual representations. If you understand how it works and know its limits, it can revolutionize creation and production," says Uli Scheper, producer at Markenfilm Schweiz.
The AI-generated assets are played out via social media and other digital channels and set the stage for the subsequent campaign. "The combination of human creativity and AI-based implementation creates great added value. The subjects have a surprise effect and generate attention among our target group," says Carol Berger, Head of Marketing Communication at Pfister.
With this project, Vasataschröder and Markenfilm Schweiz want to set an example for change in film production and show how technological innovations can create new creative freedom.
Responsible at Pfister: Carol Berger (CMO), Corinne Leuthard (Head of Brand Communication), Christoph Voellmy (Head of Digital). Responsible at Vasata Schröder: Patrik Zorkovic (Creative Director), Carolin Flachsmann (Client Service Director), Hanna König (Senior Account Manager). Responsible at Markenfilm: Uli Scheper (Producer). Media: Philipp Hiemer (Digital Growth Strategist, Webrepublic).
