PKZ Campaign with a Twist: Stay Cool This Fall
SiR MaRY launches its new PKZ campaign with the slogan «Stay cool. Dress well.»: more lightheartedness, humor, and a fresh take on the Fall 2026 collection.
The new PKZ campaign is titled «Stay cool. Dress well.» and, according to the Swiss fashion house, is intended to bring a sense of lightness and authenticity to its brand image. The agency SiR MaRY is responsible for the campaign’s execution; it won the pitch in the spring and has been further developing PKZ’s brand identity ever since.
Launch of the Fall 2026 Collection
The campaign for the Fall 2026 collection kicks things off. Under the tagline «Stay cool. Dress well.,» it showcases—according to the press release—fashion for moments when life just does whatever it wants. There are many things in everyday life that can’t be controlled—but how you look, on the other hand, can. With a touch of humor, the PKZ campaign contrasts the little dramas of everyday life with looks designed to radiate calm and coolness.
According to the company, PKZ now presents itself as younger, more humorous, and more surprising, showcasing its fashion expertise in a contemporary way.
Nationwide presence across multiple channels
Starting this fall, «Stay cool. Dress well.» will be featured in eye-catching special formats across Switzerland on digital websites with high target audience affinity, on YouTube and social media platforms, as well as on DOOH screens in urban centers.
The campaign video is available at the following link: https://vimeo.com/1225267581/8bf353609a?share=copy&fl=sv&fe=ci
Person in charge at PKZ: Manuela Beer (CEO), Jasmina Eberli (Head of Marketing & CRM), Claudia Moser (Head of Art Direction), Elvira Borbély (Head of Creative) Person in charge at SiR MaRY: Adrian Merz (Executive Creative Director), Luca Schöbi (Creative Director), Tobias Röben (Creative Director), Sebastian Bouchareb (Senior Copywriter), Anoushé Dastmaltschi (Senior Account Manager), Jacqueline Willimann (Account Director), Marie Vuilleumier (Senior Account Manager), Florence Scherer (Senior Strategist), Daniel Zuberbühler (Managing Partner) Responsible for the production: Katia Wik (photographer), Anke Raab-Riechert (artist management, Schierke Hottas), Tina Aich (production) Person in charge at SiR MaRY Media: Nadina Tharuman (Media Planner), Laura Paulisch (Junior Media Operations Manager), Marion Nicolaus (Head of Media Operations & Intelligence), Fabian Habisreutinger (Managing Partner), Katharina Günther (Managing Director)
