Martin et Karczinski: Scigility becomes Navique
Swiss big data and AI pioneer Scigility is rebranding as Navique. The rebranding was carried out by Martin and Karczinski.
Under a new name and with a fresh brand identity, Navique - formerly Scigility - is positioning itself as a navigator for data-driven strategies. In future, the Swiss big data and AI pioneer will target its service portfolio at C-level executives such as CIOs and Chief Data and Analytics Officers.
The holistic brand consultancy Martin et Karczinski carried out a qualitative analysis for the realignment and developed the foundations of the corporate culture and strategy in management workshops lasting several days. Based on this, they developed the new name and brand identity.
"With Navique, we are making our strengths in strategic consulting and operational implementation even more visible," says Dr. Daniel Fasel, founder and CEO. "We help companies to create sustainable value from their data and to navigate safely in a complex digital world. The new name says it all."
Thomas Wolfram, Creative Director of Martin et Karczinski, explains: "Navique has a clear, well thought-out methodology. We also express this consistent focus in the logo and brand identity. No superfluous frills, graphics as visually defining elements and thus a stage that serves to provide information and comprehensibility."
The corporate color orange is used discreetly, especially in patterns that symbolize the industry-specific data maps - one of the unique elements in Navique's offering. A typography of calm forms, plenty of free space and graphics that make the method accessible round off the appearance. The only visual element used is the portraits of the team members.
