Search it yourself
If you have people Google the ad instead of showing it to them, that's not only a pretty good idea, but it's also worth a Grand Prix at Cannes.
Budweiser has always played a role in the history of music. Not because they sponsored something, but because they were drunk. And can be seen in countless legendary photos. Pictures whose rights you neither own nor want to acquire, as they would be incredibly expensive. The idea that instead you just tell people what they need to google to see the photos saves costs and activates the viewer. And by the way, you can also win a "Print & Publishing" Grand Prix in Cannes. The Brazilian agency Africa secured the top award on Tuesday evening. (hae)
