"Zeigs allne wod dure wotsch" - Zurich City Police promotes greater road safety
The current campaign for the Zurich City Police promotes greater traffic safety through its content and design.
Under the newly developed slogan "Zeigs allne wod dure wotsch", the Zurich city police are calling on Zurich's road users to give more signs on the roads. The matching key visual is reminiscent of a car blinker and emphasizes the need to signal. Whether you flash, wave or make eye contact, the main thing is to communicate, according to the press release.
The first measures were already on display at Swiss Moto in February. This was followed by clearly and practically designed advertising materials that remind everyone - from pedestrians to motorists - of the correct behavior on the road. The multi-year campaign comprises online and offline projects (including a music video) and aims to make Zurich's traffic situation safer again and promote mutual understanding between road users.
Responsible at the Zurich City Police: Gabriela Affeltranger (Head of Crime and Traffic Accident Prevention); Reto Bohrer (Crime and Traffic Accident Prevention Specialist). Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (ECD); Marcus Josty (CD Art); Christine Boje, Alice Britschgi (Concept, Text); Gianin Walter, Aurelio Burgdorfer (Graphics); Dominic Rossier (Head of Consulting); Manuela Marty (Project Management).
