New name, new partner: The advertising agency becomes The Answer
After 13 years, the agency Werbeanstalt is rebranding as Die Antwort. The previous owners, Sarah Hiltebrand and Reto Dürrenberger, decided on this unconventional move to adapt to future market needs.
The reason is obvious: the agency wants to develop further and move with the change of the digital age. The agency is not only being repositioned, but is also getting a new partner and a new name. With Die Antwort, the agency wants to provide its clients with answers to the increasingly complex world of communication. To a world that is turning faster and faster and becoming more and more digital. But somewhere it also remains analog. After all, customers want solutions, answers and nothing else.
In addition to the previous owners, Edwina Gescheidle is now the third partner. As a digital pioneer, Edwina has 20 years of experience in all fragments of digital marketing up to data management and targeting. She will be responsible for all digital challenges in the agency.
Bernhard Bauhofer is also a new member of the management team. Bauhofer specializes in strategic reputation management (also as a book author) and will be responsible for this area within the agency as well as for client strategies together with Dürrenberger.
Sarah Hiltebrand remains Managing Director as well as Creative Director and is responsible for the creative output of the agency.
