Publicis creates Sunrise posters abroad for customers in Switzerland
Just in time for the start of the vacation season, Sunrise is launching unlimited roaming in 46 countries. For this offer, Publicis has developed a campaign that features the distinctive Sunrise posters, supposedly displayed at popular foreign vacation destinations.
Whether it's a vacation island or a major American city, unlimited roaming will be placed wherever it is relevant for vacationers from Switzerland. The posters, ads and banners will be on display from June. Not in New York, but throughout Switzerland.
Responsible at Sunrise: Christoph Timm (Director Brand Strategy & Marketing Communication), Sandra Seydel (Senior Marketing Manager Consumer Brand Communication), Andreas Jäggi (Marketing Manager Consumer Brand Communication Consumer Customers), Marc Halm (Marketing Manager Online & Social Media). Responsible at Publicis Zurich: Michael Brauchli (Head of Art), Régine Cavicchioli (Art Direction), Mathias Kröbl (Junior Art Director), Jan Theus (Graphics), Peter Brönnimann (Creative Direction), Angelos Apostolidis, Franziska Wiesner, Matthias Städeli (Consulting), Thomas Wildberger (CEO), Prodigious (Crossmedia Production).
