Intel launches global brand campaign
On Monday, Intel will launch its new global brand campaign, «Sponsors of Tomorrow.» The campaign involves an investment of several million U.S. dollars and is scheduled to run for the next three to five years.
Intel is launching its new global brand campaign "Sponsors of Tomorrow" on Monday. The advertising campaign comprises measures amounting to several million US dollars and is set to run for the next three to five years. The marketing was developed by Venables Bell & Partners from San Francisco. The media agency OMD is responsible for worldwide media planning.
The chip manufacturer's campaign focuses on the brand rather than a product. Under the slogan "We make tomorrow possible", a media mix of TV, print, online, outdoor advertising and mobile media is being launched. The first ad motifs can be found on the Internet from today.
After the launch in the USA, Germany and the UK, China and India will follow later in May and, from June, Australia, France, Indonesia, Italy, Canada, Korea, Malaysia, Mexico, the Netherlands, Poland, Russia, Sweden, Spain, Taiwan, Thailand, Turkey, Vietnam and individual countries in South America and Africa. This will be followed by Brazil in August and Japan in September.
The chip manufacturer's campaign focuses on the brand rather than a product. Under the slogan "We make tomorrow possible", a media mix of TV, print, online, outdoor advertising and mobile media is being launched. The first ad motifs can be found on the Internet from today.
After the launch in the USA, Germany and the UK, China and India will follow later in May and, from June, Australia, France, Indonesia, Italy, Canada, Korea, Malaysia, Mexico, the Netherlands, Poland, Russia, Sweden, Spain, Taiwan, Thailand, Turkey, Vietnam and individual countries in South America and Africa. This will be followed by Brazil in August and Japan in September.
