Tobacco advertising, linear television and 25 years of airport agencies: Advertising Week 11 is here!
Die Werbewoche 11/18 liegt im Briefkasten! Eine Umfrage zur Initiative «Ja zum Schutz der Kinder und Jugendlichen vor Tabakwerbung», ein Interview über «Die Zukunft des Fernsehens und die TV-Zuschauer von morgen», ein Plädoyer für mehr Braveheart-Qualitäten in der digitalen Transformation und viele weitere Themen erwarten Sie.
Tobacco advertising: It's (never) time for a change
An initiative wants to enshrine a new ban in the constitution: any kind of advertising for tobacco products that could reach children and young people is to be prohibited. This is already common practice in most European countries. Advertising Week asked experts what they think of the "Yes to protecting children and young people from tobacco advertising" initiative. Advertising clients, advertisers, agency associations, advertisers and the Cancer League give their views.
"Consumers are aware of the benefits of classic live television"
As Senior Vice President of Global Consumer Insights at the global media company Viacom, Christian Kurz deals with the development of media consumption in general and specifically with the characteristics of the young target group. Werbewoche met him for an interview at Screenforce Day and talked to him about the future of television and the TV viewers of tomorrow.
"Everything that's fun!"
It has been 25 years since René Eugster founded the agency at the airport together with his wife Patrizia. We visited the creative pilot in beautiful Altenrhein and spoke to him about dialog marketing, family business, fashion and award business.
Other topics:
Felix Courvoisier, producer and CEO at Seed, answers our "13 questions", Theophil Butz grumbles about emotionless advertising, Beat Hürlimann pleads for "more Braveheart" in the digital transformation, Ivana Uspenski from Mindshare knows how cultural values help brands to differentiate themselves and there is a World Cup special in the New Campaigns section. Enjoy the read!
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